How Do I Coonect.A Qr Code To A Photo Image Social Media Marketing: Integrated Social Branding

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Social Media Marketing: Integrated Social Branding

Social media marketing is developing rapidly and is integrated into our daily lives, it won’t be long before we almost remember what life was like before social networks. Businesses that have traditionally had enough time to consider new technologies are quickly realizing that they must embrace this new way of marketing or risk being left behind. They are fully aware of the power of social media and are trying to understand how it can work for their business.

One of the key changes we are seeing is greater integration between traditional media such as print and radio and new media platforms to create a social branding experience. In the past businesses ran a ‘marketing campaign’ or a ‘social media campaign’ as standalone events, however more and more businesses are realizing that in fact an integrated marketing communication is needed and this communication should which are united and synergistic to maximize the scoring opportunity.

With more and more people using smart phones the ability for businesses to ‘socialize’ their traditional marketing has increased. Whether it’s using QR Codes to allow a quick link to relevant online information or requiring the user to participate through a social platform the proliferation of smart phones makes it easier and businesses must find that smart phone users are more than willing to engage in connecting from an offline message to an online interaction.

Savvy businesses are also helping to educate users about these new ways to connect. Hospitality employees ensure that patrons are aware of apps such as Foursquare, Untappd, and Tripadvisor, and in turn these patrons become brand advocates for establishments. Sports venues use their billboards to encourage attendees to join their networks, check-in to their event or even upload images with ‘how to’ instructions before the games begin. Even a simple business card can be the start of an app tutorial if it contains a QR code or social icons that are unfamiliar to the recipient.

When developing your branding strategy, whether for your entire brand strategy or a specific event, product, or service you need to consider all forms of media in the campaign to ensure a smooth transition. between offline and online brand experience. Ensuring consistency of message, imagery and tone is essential to ensure a perfect user experience.

Consider your social branding with a holistic approach with ensuring that your message is clearly communicated, that the user enjoys the experience and that you maximize all communication channels.

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