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Harnessing the Power of Google My Business
Yes, that’s right, it’s completely FREE. There are no free upgrades or premium listings, you just need to create an account, fill in your business details and verify that you are the business owner and you are ready to go. Verification is done by sending a postcard to the business address with a verification code that you can input and verify your listing, this process usually takes about 2 weeks, and if you make even which address changes you need to check again.
Increase Your Views
Considering the cost, GMB is probably the best of all the listings and directories, in the UK we have companies like Yell and Google Map Pack ListingThomson Local, which claim to produce miraculous results in bringing in leads and selling for a ‘small’ fee. . With GMB however, you can easily appear as the first business for your area in the local map package with a well-optimized profile, including images, opening hours and more. this, in turn, means that more customers will find your company online and should then increase your website traffic, calls and walk-ins depending on the type of business you have. What Yell and Thomson Local don’t do is give you that level of visibility for free.
Make It Easy For Customers To Get In Touch
Depending on your type of business you will value certain business interactions differently. I prefer to receive phone calls, while other businesses prefer people to physically visit their store. What GMB does is ensure that your contact details are clearly visible to anyone who sees your business as part of the map pack or the knowledge graph (more on this later). As part of the map pack, you get your company name, phone number, reviews, location and a map marker showing your location, including options to visit your website or get directions to your business.
It’s Always Evolving and Evolving
I’m not entirely sure how new the new features are but I’ve recently started seeing them on profiles I manage in the UK. The most interesting new feature available to some profiles is the ability now to create blog posts, including a featured image, up to 300 words and a button to link to your site, offer or whatever you want. It can also be used for creating specific offers or events. Another new feature is the ability to add a description for your business, and you can also add your services to your profile (I’m not sure where the services actually show up though).
An Online Gallery for Everyone
Your GMB listing can act as your online image portfolio, allowing you to add a seemingly unlimited number of photos to your profile, including adding your company logo and cover images, you can also tag each photo by location, such as indoor, outdoor, work, team, and identity, and even add videos to your profile. An important feature that many businesses find useful is the fact that customers can also add photos of your business, which is especially useful for many tourism and events-based businesses. This gives you the opportunity to really showcase your business online with product images, interior images or even images of your team hard at work.
One thing that many potential customers look to today for trusting a brand is reviews, and Google My Business does an excellent job of giving customers a platform to leave a review about. an experience working with a company or a product or service for. a company. Business owners are also quick to respond to reviews that help build a relationship with your customers, especially if you value repeat business.
Insights and Knowledge Graphs
What Google does really well here is that it gives you valuable insights like how many people are looking at your business, where they are looking at it and what actions they are taking. It’s obviously not as comprehensive as something like Google Analytics but it’s interesting to know the details of who is viewing your business profile. The knowledge graph panel is also constantly evolving and it is displayed usually when you type in the name of a verified business, it uses Schema markup for a lot of its data and can also be displayed your reviews, social media profiles, a platform for customers to ask questions about your company and also show the description of your business from your profile.
I barely know what GMB can do for business owners, if you need any advice on managing or updating your GMB list, or if you’re looking for a professional to manage this for you, please do not get in touch with Wolfberry Media.
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