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How To Optimize Google My Business Listing To (Generate Sales)
20% of your local optimization efforts will give you 80% of your results.
With Google My Business.
Google My Business (GMB): A free listing of information on running your business, reviews, posts, images and more.
Google My Business
Most of the people you meet; consider GMB as just a place to display information about the business.
But that’s not true!
If you’re not using Google My Business at its core, you’re leaving money on the table.
When used correctly, Google My Business is a powerful tool that can bring you more business!
Here it is…
1) Make sure the information is complete and consistent
Don’t let your audience guess or think about you. Make sure your listing details contain enough facts. Try to provide as much information as GMB requests.
If you have just entered the NAP (Name, Address, Phone) in your list and are waiting for miracles to happen, then let me tell you, it is a complete waste of your time.
Make sure the information you enter in the list MATCHES your website.
Information inconsistencies will negatively affect your search ranking.
2) Verify Your Listing (If You Haven’t Already)
This is the key to unlock all GMB features.
To verify your listing, you must submit a code that will be sent to your business address.
If you expect to have a business through GMB, it is very important to verify your business. With so many fake business registrations every day, a user doesn’t want to buy from an unverified list.
After verification, you should monitor the inbox associated with your Google My Business Listing, for any email from Google. Google may unverify any listing if it determines that the account has been inactive for a significant amount of time.
3) Google My Business Descriptions are BACK!
Google My Business has descriptions back to 2015-2016. They suddenly disappeared and since then the businesses have no descriptions; that leaves users wondering about your products and services.
Well, the good news is…
Business Descriptions are back!
With Google My Business descriptions, you have the opportunity to describe your business to your audience and explain what makes you different from your competitors.
Google My Business Description has a character limit of 750. Therefore, you can convey your message to people and simultaneously optimize the listing by using relevant keywords.
Optimize Google My Business
4) Get More Reviews (And Respond to Them)
As Neil Patel describes in one of his articles,
Good reviews = sales. Better reviews = more sales.
90% of people read reviews before buying because everyone likes a second opinion.
Ask your customers to review your business. But just collecting reviews won’t help. You have to recognize them.
All of them!
The positives, the negatives, the neutrals.
5) Update Your Business Hours And Payment Options
Make sure the operating hours of your business are accurate. Update your working hours for any special events. Make sure you don’t lose any customers due to wrong listing of business hours.
Also, update your listing for any changes in payment options.
Also read: 7 Reasons Why Businesses Should Invest In SEO 2018
6) Choose the Best Google My Business Category For Your Business
Be specific while choosing a category for your business. Think about your target keywords.
Be careful though. Don’t stuff your list with keywords.
Remember to be specific. Don’t put “Cosmetology” if you run a “Nail Salon.”
7) Pictures, Pictures, And More Pictures
The photos speak volumes!
According to Google, businesses with photos see 35% more clicks to their website and 42% more requests for driving directions on Google Maps.
Adding photos of your business is a great way for your customers to get a “behind-the-scenes” look at what your company is all about… AND it can help improve your business.
People don’t want to see stock images but the real face of your business – who you are, what you do and where you are located.
The most important picture on your GMB listing that gets the most exposure and has the biggest impact, is your ‘Profile Picture’.
However, the cover image is also the most important, as it appears front and center in your listing. You can also add other photos based on the business you operate; this may include pictures of the inside and outside of the business, goods and/or services of your business, your staff or employees or any image that summarizes or describes your business.
8) Google My Business Videos
You can also add videos. Videos must be:
30 seconds or less
100 MB or less
720p resolution or higher
Unlike images, videos are not a ‘must have’. However, adding one can make you stand out among other businesses.
Creating a video does not require you any additional equipment or any video editing software. Just take out your smartphone; capture, save and share video. This video must be taken at your location. Any commercials or advertising videos will be removed.
9) Add Posts To Share Business Updates
Google launched its ‘POST’ feature to all businesses in 2017. With this feature, you can post updates and offers to your listing. You can advertise latest offers, share updates about new products/services or any special event for free.
Google Posts lets you add text, photos, gifs, and even call-to-action buttons like ‘Buy’, ‘Sign Up’, ‘Learn More’, ‘Get Offer, ‘Reserve’, etc.
You can create posts after you verify your Google My Business Account.
However, Google My Business Posts will disappear after seven days unless you set a shorter time frame. So, specify the time while making the post.
Google My Business presents your business information to potential prospects. It gives you an opportunity to interact with your customers.
Not optimizing your Google My Business listing is like not opening the door to a customer knocking on your door.
This is an opportunity!
Local SEO takes time but can pay you big. Best of all, it’s FREE!
If you need any help with your Local SEO or you want to optimize your Google My Business Listing, you can contact us.
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