How Do I Fix The Phone From Left-Handed To Right-Handed Media Training Tips: Maximising Your Media Moment

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Media Training Tips: Maximising Your Media Moment

Media training is a must-do professional development program for any serious leader or manager.

Media interview training provides you with the skills to work effectively with the media.

Media relations training, with a specific focus on media presentation training for television, can be seriously nerve wracking for beginners.

That’s why you should consider doing a media training course and some basic tips from our media skills training courses.

If you go into the archives of any commercial television station and pull out footage from a news bulletin from the 1960s and run that footage through a stopwatch, you’ll find the average length of a quote (known as a soundbite or newsreel) from the person , interviewed for the story, is about 60 seconds.

If you watch commercial TV tonight with a ready timer and time each sound bite or news, the average duration will be seven seconds.

That’s why it’s called McNuggett News! It’s quick, smooth, quick and tasty, but not very satisfying.

There are three reasons for this shortening in length.

1. Increased competition for our ever-shrinking attention spans,

2. Increased choice, noise and clutter in our lives and

3. The fusion of information and entertainment dressed up as news.

So how do you get your message out about a complex, detailed issue through the media in seven seconds?

Well, you need to develop your key message and deliver it flawlessly as a media-friendly quote.

Remember, you only get one chance to get it right. The professional TV news crews I work with tell me all the time about people calling them after the interview and saying “can you come back, I forgot to say this and that?”

Of course, the media is so poor on time and deadlines that they never come back.

So you only have one chance to maximize your media moment.

How is this done, especially for television? Here are my top 10 tips:

1. Dress well.

In the powerful visual medium of television, you will be judged on your appearance. Clothing patterns and colors will add to the impact of your on-camera interview. Avoid clothes with lots of designs or patterns. A dark jacket (blue, black, charcoal or navy blue) with a white shirt/blouse always looks good on camera. Take an example from what TV readers wear. Take my mother’s advice: “It’s better to pay extra and buy one really good suit than to have a lot of inferior quality.”

2. Warm up your voice.

Tiger Woods wouldn’t go play a golf championship without warming up. You, as a professional communicator and official spokesperson, should never engage with the media without warming up your voice.

3. Speak with increased energy.

Speak with higher volume, range, pitch, and pitch than usual. Imagine you’re having a conversation with someone and you’re speaking at a slightly more animated level than normal.

4. Anchor your feet and slow conscious movements.

The more you move, the more your body language will distract from your message. Doing interviews standing up, even radio interviews, will change your entire physiology and give you more energy and authority. Stand with your feet shoulder-width apart and firmly anchored to the ground. It’s hard to sound believable standing on one leg.

At the launch of Understanding Influence for Leaders at All Levels, I learned from co-author Des Guilfoyle that slow, smooth, and deliberate movements will give you more referral power, charisma, and personal magnetism.

TIP: Watch your interviews with the sound off to get a better idea of ​​what your body language is doing in the interview.

5. Keep calm.

Pushy, aggressive, even angry reporters will quickly fire questions at you like bullets spitting from a machine gun. Their speech patterns will be intense and rapid. Don’t get caught up in mirroring and matching these patterns. In these situations, take a breath and speak more slowly than the interviewer.

6. Remember your three key points.

You must be able to deliver them flawlessly without reading notes. First, write them down. Writing things down helps to fix them in the mind and seeing them written down also helps. Then make a visual picture of the actual words. Visually place them in the upper left part of your brain. When you remember these points, look to the upper left part of the brain and they will come to you instantly like magic.

In technical terms, brain experts have shown that the left side of the prefrontal cortex (just behind the forehead) experiences increased blood flow when new information enters our episodic memory. In fact, the brain’s thesaurus is spread over many separate parts of the left cerebral hemisphere (Source: The Odd Brain by Dr. Stephen Juan, Harper Collins, 1998).

7. Never say without comment.

Journalists will believe that “where there’s smoke, there’s fire.” Say no comment, but back it up with a good reason.

8. Drink lots of water.

Stay hydrated and avoid caffeine and milk before an interview. Milk sticks to your salivary glands, leading to dry mouth. This manifests itself in the common nervous habit of licking dry lips.

9. Seize the moment.

Elite athletes talk and practice getting into the zone for peak performance. You should do the same.

Try this: Relax, close your eyes, and take three deep breaths, focusing on clearing your mind. Then visualize a time in the past when you felt very motivated and very confident. Capture that moment in your mind and anchor those feelings. Place this mental picture in your right hand and make a fist. Cover this fist with your left hand. Repeat this process until you can instantly put yourself in a state of peak performance.

10. Review, evaluate and improve.

After every media interview, always review:

What works well?

What can be improved?

What will I work on next?

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