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Dual Nature – Using Your Facebook Profile to Sell Your Real Estate
Some people find it best to create a new Facebook profile for selling their real estate. However, if you have friends and family contacts as well, you can use the profile they already know. In any case, setting up a Facebook profile to promote your real estate business is easy, but requires some thought.
Unfortunately, Facebook isn’t yet at the point where you can automatically designate specific posts or applications not to share. Whether your Wall is open to the public or your News Feed, you can make sure everything posted is client-friendly. This may mean censoring your contributions and those of your friends on your Facebook profile.
Setting Privacy controls on your Facebook account will help you create two accounts for clients and friends. Depending on the nature of your contacts, you can designate certain areas as “some friends only” and similarly limit who can contact you in certain ways.
Deciding whether or not you want to open your entire profile to the world depends on how flexible you want to be. You can always request a client as a friend or give them your contact information on Facebook to request you. However, if you want people to access your real estate information on Facebook, it can be a good business move to open some important parts of your profile to the public.
Your basic information is probably something you should keep to a select group of friends. Your clients don’t need preconceived ideas about you based on what they read about your sexual preferences, your religion, or your political views. Unless you intend to sell real estate to people of a certain religion, noting that you’re an ardent follower of the Flying Spaghetti Monster will cause people to pass you by, even if you’re not actively proselytizing them. .
Your profile pictures are fine to leave open, but make sure they are professional and simple. Do not post pictures of your family or your dog or your wood tick farm. Your clients want to see a clear picture of you, so they can get to know you. It’s okay to have a photo or two of your family in a separate album (some people like to have a sense of connection with their realtor) but don’t overdo it.
Applications are difficult. Consider not adding too many frivolities. If you must have some, put them at the very bottom of your Facebook page, where only the determined will go. And, whatever you do, don’t use it to contact clients. Having someone attack your zombie is generally not a good way to convey a professional impression. Applications can also work for you if you install some great things related to real estate, so take the time to check them out.
Your Wall is probably best hidden. Many spammers use the Wall to place ads or phishing scams. Also, if your friends are using your Wall, it doesn’t make for a professional impression if they post things like “UR so hawt! Wanna see U soon, sweetcakez!” Use your own discretion. Remember that clients can always use the Message function to send you private messages in your Inbox.
Keep an eye on your photo albums and put your personal ones on selected friends lists. The real estate albums you want, of course, want to continue to be open to the public. Make sure each photo is properly tagged and given some kind of information. A listing link to your actual website is fine, but including as much information as possible makes a photo a better tool to drive people to your website.
The Search function can be modified to show as much or as little information as you want. Since you are using this profile as a business tool, you probably want people to contact you. Set Search Visibility to Everyone, create a public search list and let people see information about you and send you messages.
Your News Feed and Mini-Feed should be open. Every time you change something on your profile, it gets noticed and is a great way to let people know what you’re doing with your real estate without bothering them with direct messages. This can be changed to show people certain actions and hide certain actions. Play with Facebook’s Privacy controls to find the best combination. Here you can hide updates to personal information that clients don’t need to see.
Use the Privacy Applications section to block views of anything you don’t want people to see. It is up to you to consider whether they would benefit from knowing which groups you belong to or events you are invited to.
View your Facebook profile from a client’s perspective. Block everything that might leave them with a negative impression, but leave enough for them to get a definite idea of your approach to your business. Facebook is an incredibly fast-growing social networking site enhanced by an easy-to-use, professional-looking layout. This can certainly be a valuable tool when used to enhance a professional image.
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