How Much Does It Cost To Get A Phone Acreen.Fixed Three Ways to Boost Website Conversion Rate Quickly

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Three Ways to Boost Website Conversion Rate Quickly

Being able to increase your website conversion rate is essential for greater online profits as it will immediately reduce your customer acquisition costs as you generate more sales with the same traffic. This means that even a modest 10% increase in conversion rate can literally increase overall profits by 20% or more. Now, in an ideal world, you would perform systematic website optimization using detailed site and traffic analysis to isolate ineffective sales tools and then correct them in a process that typically takes 4 to 6 weeks. However, if you don’t have that kind of time and need to increase your website conversion rate quickly, here are three proven strategies to consider:

  1. Refine paid traffic campaigns
  2. Price adjustment
  3. Change the sales funnel

Refinement of PPC and paid traffic campaigns

Most PPC experts only care about driving traffic and reporting CPC and CTR when they should really be concentrating on conversions. If you use Google AdWords, you can configure conversion tracking campaigns so you can see exactly which keywords are converting and which aren’t. So, to increase your website conversion rate, simply pause or delete non-converting keywords, which will reduce your traffic costs without reducing your conversions.

If you don’t have any conversions configured, sign in to your AdWords account and click on the campaign you want to refine. Then click on ‘tools’ which will bring up a dropdown where you then select ‘transforms’. Then just follow the instructions on the page to set up these three goals:

Thanks page

5 minute visit

5 page views

All of them are high-value leads if they complete one or more of the conversions listed above. Now we advise you to sample at least 1000 visitors before you start refining your campaigns. This way, you don’t delete any keywords that might not translate to smaller sample sizes.

But by eliminating non-converting keywords, you can often eliminate up to 50% of your paid traffic budget without hurting conversions. This is one of the safest and fastest ways to increase website conversion rates for websites with significant amounts of paid traffic.

Price adjustment

Now, this may seem too simple and counter-intuitive to be feasible, but price reduction can be a very profitable web optimization strategy for sites with front-end and back-end products. By lowering the front-end price of the product, you increase the website conversion rate enough to more than offset the loss of front-end revenue through increased back-end online sales, which are usually more expensive and often include continuity charges.

And just like brick-and-mortar retailers who discount one or two specialty items to drive traffic, slashing the prices of one or two items or services for your online store can capture sales you might otherwise miss while still loading your database with paying customers to target for future promotions. At the end of the day, it’s all about the numbers, but most customers are shocked to discover that they can actually lower prices on some items to recoup more money in back-end online sales and leverage their larger customer list.

Change the sales funnel

Many clients have poor conversion rates because they pre-screen and qualify to the point that it scares off all prospects, even the good ones. So for lead generation sites, one of the fastest ways to increase website conversion rates is to reduce the number of required fields required to convert. For example, suppose a site collects these four fields:

Name

Email

Address

Phone

Requiring all four fields can result in a net conversion rate of around 3%, but if you simply remove the phone requirement, it can jump to 10% or more as soon as you make the change. And while the loss of phone data seems critical, just remember that if your conversions jump that much, you could more than make up for the loss of phone data with 2 or 3 targeted emails that could further refine or pre-screen prospects just like I wanted to make you first. Except now, you’ll not only get the phone number of the top prospects you wanted, but you’ll also have a much larger list full of future prospects that you can personally market to later or sell for additional profits. of other companies.

So if you increase your website conversion rate enough, you can still pre-screen prospects using emails and end up with a bigger list that you can monetize for even bigger profits. Website optimization is really a no brainer.

Final thoughts

While all three strategies listed above will instantly increase website conversion rates, they are not suitable for all niches or business models. And for best results and increased conversion rates for maximum online sales, you really want to use Systematic Website Optimization.

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